Business Finance - Operations Management Assignment #4.3: Conducting Observations
The Human Resources Director of the LOOZIT! Fitness Center had been observing that her center staff did not appear as upbeat and friendly to clients as they had
Apr 14, 2025
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The Human Resources Director of the LOOZIT! Fitness Center had been observing that her center staff did not appear as upbeat and friendly to clients as they had previously. She was concerned that this would ultimately result in a decline in visits and memberships, so she decided to try to turn the situation around. She suspected that her staff members were under stress, and that this was the reason for the change in their attitude and demeanor. She decided to survey the staff to determine whether they felt their stress levels had increased and what it was about the work environment that might be causing or contributing to the problem.
Utilizing the Loozit! Scenario presented above, determine how to collect data using observations to address the Director's question about the decline in staff morale she thought she was seeing. Discuss how you would collect observational data to examine staff morale at Loozit! Consider the advantages and disadvantages of using quantitative or qualitative methods to obtain the best data to address your research question.
What type of observation did you decide was best to obtain data about staff morale? Why did you choose this type of observation over the other types?
How will you specifically collect your observational data - that is, what will you do?
Do you think the observational technique is a better choice to obtain the information the Director seeks than conducting interviews or using a questionnaire? Why or why not?
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